Anahí Ballent. La publicidad de los ámbitos de la vida privada. Representaciones de la modernización del hogar en la prensa de los años cuarenta y cincuenta en México
Publicity of private life realms. Representations of home modernization in the press of the forties and fifties in Mexico.

This work studies the representations of domestic spaces in Mexico city during the second postwar period (in the forties and fifties) presented by architecture, decoration and home magazines. It regards the inquiring into the changes of representation produced during a time of intense modernization of the country, in which modernist aesthetics regarding architecture and furniture are spreading out. Subsequently, these new representations are contrasted with the urban modernization process and public services produced by the State during this period, in order to verify the authentic possibilities of getting the inhabitants of the city involved in daily life.